Our Brands
East Africa’s Most Loved Brands
Our Brands include Daawat, NuVita, Rico and 224.
They are much loved brands in East Africa – and we are working towards making them available in markets worldwide.
Each one of these brands has an extraordinary story
Daawat - Rice, Pasta, Spaghetti Grains & Pulses
Malbros Daawat has grown from modest beginnings to become East Africa’s most recognizable rice, pasta, and spaghetti brand. It was launched into the East African Market in 2001. With eating patterns shifting, Pulses and Pasta were introduced into the Daawat product range. It is now a household name and a recognizable Rice Brand that holds approximately 35% share of shelf. Since 2009, Daawat has been awarded the Superbrands Certification on multiple terms.
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NuVita - Biscuits, Wafers, Cakes, Breakfast Cereals
The domination of imported products and the inability of the local industries to produce good quality biscuits led to the birth and growth of the NuVita brand. As a development of market circumstances, in 2009, we installed a state-of-the-art Biscuit Manufacturing Plant.
Today, the NuVita brand proudly boasts of an approximate 45% Market Share and was awarded with the Superbrands Certification in 2009.
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Rico - Jams, Ketchup, Olive Oil, Tomato Paste, Sweetcorn
Malbros ventured into the condiments and complimentary foods sector with the launch of the Rico Brands. Our flagship product, the Rico Jams, are delicious table spreads made with real fruits and are the perfect accompaniment with bread.
224 - Rice
224 combines superior taste, pleasant aroma, and affordability to create a feast out of every simple meal.
Daawat - Rice, Pasta, Spaghetti Grains & Pulses
Malbros Daawat has grown from modest beginnings to become East Africa’s most recognizable rice, pasta, and spaghetti brand. It was launched into the East African Market in 2001. With eating patterns shifting, Pulses and Pasta were introduced into the Daawat product range. It is now a household name and a recognizable Rice Brand that holds approximately 35% share of shelf. Since 2009, Daawat has been awarded the Superbrands Certification on multiple terms.
Download Brochure NuVita - Biscuits, Wafers, Cakes, Breakfast Cereals
The domination of imported products and the inability of the local industries to produce good quality biscuits led to the birth and growth of the NuVita brand. As a development of market circumstances, in 2009, we installed a state-of-the-art Biscuit Manufacturing Plant.
Today, the NuVita brand proudly boasts of an approximate 45% Market Share and was awarded with the Superbrands Certification in 2009.
Download Brochure Rico - Jams, Ketchup, Olive Oil, Tomato Paste, Sweetcorn
Malbros ventured into the condiments and complimentary foods sector with the launch of the Rico Brands. Our flagship product, the Rico Jams, are delicious table spreads made with real fruits and are the perfect accompaniment with bread.
224 - Rice
224 combines superior taste, pleasant aroma, and affordability to create a feast out of every simple meal.
We believe that an organization can only grow if the community and environment around it grows as well.
Click below to have a look at our CSR activities.
